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How to Connect Salesforce to Your WordPress Forms

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WPBeginner» Blog» Tutorials» How to Connect Salesforce to Your WordPress Forms
Do you want to connect Salesforce to your WordPress forms?
Salesforce is one of the most popular customer management software on the market. Connecting it to your WordPress forms allows you to automatically add leads, customers, and other contacts to your CRM.
In this article, we’ll show you how to easily connect Salesforce to your WordPress forms.
Connecting Salesforce to WordPress forms
Salesforce is one of the best CRM (customer relationship management) software on the market. Many of the world’s largest businesses use it to manage customers, leads, and business contacts from one single dashboard.
Most business websites use contact forms to generate leads and then manually add them to their CRM software. This takes time, and you may still forget to follow up with a potential customer.
Connecting Salesforce to your WordPress contact form allows you to remove this hurdle. As soon as a user submits their information, it will automatically be added to your Salesforce contacts.
From there, you can follow up with customers to boost conversions and sales from your website.
That being said, let’s take a look at how to easily connect Salesforce to your WordPress forms.
For this tutorial, you’ll need WPForms. It is the best WordPress contact form plugin used by over 3 million website owners.
You can use it to easily create any type of form using a simple drag and drop form builder.
WPForms is a premium WordPress plugin, and you’ll need their Elite plan to use the Salesforce addon.
First, you need to install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, you need to visit the WPForms » Settings page to enter your license key. You can find this key under your account on the WPForms website.
Entering your license key for WPForms
Now, you need to set up a connection between WPForms and Salesforce. WPForms comes with the Salesforce addon which lets you easily connect the two apps together.
Simply go to the WPForms » Addons page and locate the Salesforce addon. Click on the Install button and it will be installed and activated automatically.
Installing the WPForms Salesforce addon
After that, go to the WPForms » Settings » Integrations page. Here, you need to click on the Salesforce integration to open it up.
WPForms' Settings - Integrations tab in the WordPress admin
Under Salesforce settings, click on the Add New Account button. WPForms will show you Salesforce settings with a Callback URL.
Get your Callback URL for Salesforce
Simply keep the tab open in your browser or copy the Callback URL to a safe place. You’ll need it in a later step.
Now, you need to create an app in your Salesforce account. We’ll walk you through the process step by step.
Important: You need to have an Enterprise, Unlimited, Performance, or Developer edition of Salesforce. Otherwise, you will not be able to connect your WordPress forms.
You can check what edition you have by switching to the Classic view of Salesforce (see below). Then, go to Administer » Company Profile » Company Information. You will see your edition listed next to ‘Organization Edition’ on the left-hand side of the screen.
If you don’t already have an account, go to Salesforce’s Developers website. Simply click on the Sign up button at the top and then fill in your details.
Sign up for a Salesforce account (Developer version)
After completing the signup, you’ll reach your Salesforce account dashboard. From here, you need to switch to the Salesforce Classic dashboard by clicking on your profile icon on the top, and then click the ‘Switch to Salesforce Classic’ option.
Switch to the Classic view of Salesforce
Next, you need to click on the Setup link at the top to access the Salesforce dashboard settings.
Click the Setup link in the Salesforce menu bar
On the next screen, Navigate to the click Build » Create » Apps menu from the column on your left hand.
Create an app in Salesforce
This will bring you to the Apps section. From here, click on the New button under the Connected Apps section:
Creating a new Connected App in Salesforce
You now need to fill in the details for your app.
For the Connected App Name, enter a name you want to use. Other users for your Salesforce account will see this.
The API name will default to the Connected App Name. You don’t need to enter or change it.
For the contact email, enter your email address.
You don’t need to enter the logo image, icon, info URL, or description. These fields are for Salesforce users who will be publishing their app.
Entering the details for your Salesforce app
Below this, you need to check the ‘Enable OAuth Settings’ box:
Enabling the OAuth settings for your Salesforce app
Once you check the box, you will see the OAuth settings:
Completing the OAuth settings section
First, you need to enter the Callback URL that you found earlier in your WPForms account.
Entering the callback URL for Salesforce
The Selected OAuth Scopes let Salesforce know what permissions your app should have. You need to enable 2 permissions here. They are ‘Access and manage your data’ and ‘Perform requests on your behalf at any time’.
Simply select these and then click the ‘Add’ arrow to add those permissions:
Selecting the OAuth permissions for your app
There’s nothing else you need to change on this page. After adding the permissions, simply click the Save button at the bottom of the page.
You should then see a message telling you to allow 2 – 10 minutes for your changes to take effect:
Salesforce will show a message letting you know that your app has been successfully created
Click on the Continue button and you’ll see your API information:
You will see the details for the app you've created
We recommend that you wait 10 minutes before using your app. That way, you can be sure that your app will be ready.
After the 10 minutes is up, you need to copy your Consumer Key and Consumer Secret to WPForms.
Your Consumer Key is shown just below the API (Enable OAuth Settings) section:
The Consumer Key for your app
Your Consumer Secret is next to it. You need to click the ‘Click to Reveal’ link to see your Consumer Secret:
The Consumer Secret for your app
Now, simply switch back to the tab with your WPForms Salesforce settings. If you closed this, it’s easy to find it again in your WordPress admin. Just go to the WPForms » Settings » Integrations page.
Simply copy and paste the Consumer Key and Consumer Secret into the Salesforce settings for WPForms:
Adding your Consumer Key and Consumer Secret in your WPForms settings
Then, go ahead and click the ‘Connect to Salesforce’ button:
You will then be prompted to log in to your Salesforce. Simply log in to your account using your username and password.
Next, you need to click the ‘Allow’ button to give WPForms access to your Salesforce account:
Allow WPForms to access your Salesforce account through your app
After this, you will see your Integrations page again. There should be a message at the top of the screen to let you know that the connection was successful:
The success message letting you know that Salesforce and WPForms have been successfully integrated
Now that you have connected WPForms to your Salesforce account. You can start creating forms and send entries directly to your Salesforce account.
The next step is to create your form.
Simply go to the WPForms » Add New page. This will launch the WPForms drag and drop form builder. Enter a name for your form and then click on a template.
Choosing a template for your form
You can connect any type of form to Salesforce. We’re going to use the basic contact form:
The default contact form template in the WPForms form builder
It’s easy to add, edit, or remove any of the fields you want from the default form. For instance, you could add a phone number field.
Once you are satisfied with the form, go to the Marketing » Salesforce tab to connect it with your Salesforce account.
Go to the Marketing -- Salesforce tab to add a new Salesforce connection for your form
You will then see a popup where you need to name your connection. Your site’s visitors will not see this. It’s just for your own use.
Just enter the name you want to use. Then, click the ‘OK’ button.
Give your Salesforce connection a name
Now, you need to select your Salesforce account and Salesforce Object. This is the type of data you are sending to Salesforce, such as a contact or a lead.
Choose the Salesforce Object from the dropdown list
Once you’ve chosen your Salesforce Object, you will see some new dropdowns:
The new field boxes for the Salesforce Object
Here, the ‘Custom Field Name’ column is the name of the field in your Salesforce account. The ‘Form Field Value’ is the name of the field on your form.
You need to select a Form Field Value for each custom field you want to use. This means your form data will be entered into the correct field in Salesforce.
The only required field is the Full Name field in Salesforce. For this, select ‘Name’ as the Form Field value.
Next, go ahead and select a different field from the dropdown below this. Simply choose which WPForms field you want to map it to. To add more fields, click the blue + button.
We have included the email and phone fields from our form here:
Mapping fields between Salesforce and WPForms
Don’t forget to click the Save button at the top of the screen after adding your Salesforce connection.
Adding Your Form to a WordPress Page or Post
WPForms makes it super easy to add forms anywhere on your WordPress website.
Simply edit the post or page where you want to add the form or create a new one. On the content editor screen, click on the (+) add new block button and then add a WPForms block to your page:
Add a WPForms block to your page in WordPress
Next, you need to choose your contact form from the dropdown list within the block. Finally, go ahead and publish your page to see your form live on your site.
Our contact form live on our demo website
For more detailed instructions, check out our step by step guide to creating a contact form in WPForms.
It’s best practice to test your form to make sure that you’ve correctly connected Salesforce.
Simply fill in some test data and click Submit.
Creating a form entry to test out the Salesforce connection
After that, switch to your Salesforce account dashboard and you should see a new item listed on your homepage.
The new contact has been created in the Salesforce CRM
Just click on the name, and you will see the information for that contact. The email address, phone number, and any other details you mapped from your form will be included:
Viewing the contact's detalis that have been added to Salesforce
You’ve successfully connected Salesforce to WPForms. Now, all your new contacts will be automatically added to Salesforce for you.
We hope this article helped you learn how to connect Salesforce to your WordPress forms. You might also like our article on how to send contact form details to multiple recipients, and our pick of best business phone services for online businesses.
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