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How P&G Launched a 24-Hour Disinfecting Spray Just as Covid-19 Hit the U.S.

In February, a new disinfectant spray called Microban 24 that could kill 99% of cold and flu viruses began to make its way on store shelves. Soon after, as a deadly pathogen spread through the globe, sales boomed as panicked shoppers grabbed any virus-killing cleaners when Lysol and Clorox were nowhere to be found.
Microban 24 is on track to log $200 million of sales this year—a rare new hit for Procter & Gamble Co. It is no surprise that the Covid-19 pandemic set off a surge in cleaning. What is surprising is that P&G had…
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